Social Media Management & Digital Marketing Case Study – Sigma Designer

STRATEGY MEETS SCROLL: ACHIEVING DIGITAL DOMINANCE

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Digital success requires more than just posts; it requires a data-driven strategy. This case study showcases how our Digital Marketing and Social Media Management services successfully revitalized an established local brand’s online presence, leading to significant increases in engagement, followers, and direct inquiries.

BRAND REVITALIZATION: 90-DAY DIGITAL GROWTH CAMPAIGN

Client Name : The Family Mart

Project Name : 90-Day Digital Growth Strategy

Project Date : September 2024

The client, a well-known local retailer, faced stagnant online growth and low conversion rates. We implemented a comprehensive 90-day strategy focused on converting passive followers into active customers. This involved developing a new visual identity, creating engaging content pillars (videos, graphics), running geo-targeted ad campaigns, and managing community interaction to build a loyal customer base in the Okara region.

Project Scope

Key Goals

Follower Growth: Achieved an 80% increase in organic followers over the 90-day period due to high-quality content and active management.
Engagement Rate: The average post engagement rate grew by 120% as content became more relevant and visually appealing (using dynamic graphics and reels).
Direct Inquiries: The optimized CTAs and targeted ads resulted in a 45% increase in WhatsApp/DM inquiries, driving direct foot traffic to the physical store.
Stronger Local Brand: Successfully established the client as a dynamic, community-focused brand on social media platforms in the local market.

By fusing creative content development with precise data analysis and geo-targeting, our team ensures every digital action drives tangible business outcomes. We are proud to have delivered a strategic campaign that successfully revitalized the client’s digital footprint and laid the groundwork for sustainable long-term online growth and sales.