Viral Video Ad & Reel Editing Campaign – Sigma Designer Portfolio

TURNING CLICKS INTO CUSTOMERS: THE POWER OF VIDEO

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In the fast-paced digital world, engaging video content is non-negotiable. This case study highlights how our expert Video Editing and Motion Graphics services helped a local brand achieve massive organic reach and engagement on platforms like Instagram and TikTok in Pakistan.

VIRAL VIDEO CAMPAIGN: AD & REEL EDITING

Client Name : TasteLahore

Project Name : Summer Promo Reels

Project Date : September 2024

The client required a series of high-energy, short-form videos designed specifically for social media virality. Our team leveraged advanced techniques in Premiere Pro and After Effects to produce dynamic cuts, engaging text overlays, and sound design optimized for platforms popular in Pakistan. The focus was on fast hooks and maximum retention to drive sales.

Project Scope

Key Goals

Massive Reach: The campaign achieved an average of 40% higher organic reach compared to the client's previous static posts.
High Engagement Rate: Reels saw an 18% average increase in shares and saves due to the compelling visual storytelling and fast pace.
Brand Recall: Consistent use of branded motion graphics and Red highlights drastically improved product visibility and brand recall among local consumers.
ROI: The dynamic visuals directly contributed to a reported 25% increase in click-through rates from the video ads to the online store.

By focusing on dynamic editing, rapid-fire storytelling, and social media platform requirements, our creative approach ensures the video assets not only captivate the target audience but also serve the practical purpose of driving conversions. We are proud to have delivered a viral campaign that directly contributed to the client’s substantial increase in digital visibility and sales.